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Tim Smith is the Media Manager at DialMyCalls, where he has leveraged his expertise in telecommunications, SaaS, SEO optimization, technical writing, and mass communication systems since 2011. Tim is a seasoned professional with over 12 years at DialMyCalls and 15+ years of online writing experience.
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Posted by Tim Smith in General Post on November 25, 2024
Updated on February 19, 2025
Complying with 10DLC regulations is essential for businesses to effectively communicate with customers through text messaging.
UPDATE: Starting December 1, 2024, U.S. carriers will block all unregistered 10DLC text messaging. If you’re using unregistered numbers, act now to stay compliant and avoid service disruptions.
Table of Contents:
To send text messages using a standard 10-digit number, businesses must complete 10DLC registration to comply with carrier rules and reduce spam. Here’s a quick checklist to get started:
Legal business name, Employer Identification Number (EIN), Business address, Website URL
Your website must include a privacy policy explaining how customer data is used and protected.
Clearly Show how people opt-in to receive your text messages. Example: “By providing your phone number, you consent to receive texts from [Your Business Name]. Message & data rates may apply.”
Show how you inform your customers to unsubscribe, e.g., “Reply STOP to opt out.”
Submit business details to a service provider or carrier. Define what types of messages you’ll send (e.g., reminders, promotions).
Share examples of your texts to show compliance.
Once approved, you can start sending messages. Following this checklist ensures smooth, compliant customer communication! 🚀
10DLC (10-digit long code) is a messaging system that allows businesses to communicate with customers using local phone numbers. It improves message reliability and reduces spam in business-to-consumer (B2C) texting. Registration for 10DLC is regulated through the Campaign Registry and is an industry-wide process that will soon be required to send mass text messages as business or organization.
Key requirements for 10DLC registration include matching your EIN and legal business name for accurate representation, maintaining a secure and up-to-date online presence, and ensuring clear opt-in procedures for customer consent.
Additionally, a comprehensive privacy policy must be in place to protect customer data and assure compliance with industry standards, preventing your messages from being marked as spam.
10DLC registration is being implemented to make business text messaging more reliable and secure. Below you will find the four key reasons that 10DLC registration is being implemented by The Campaign Registry:
If your business sends automated text messages to customers in the U.S. using a local 10-digit phone number, you need to register for 10DLC. This includes any marketing messages, notifications, alerts, or other business-to-consumer (B2C) communications.
Businesses of all sizes that run marketing campaigns via SMS need 10DLC registration to make sure their messages reach customers and aren’t marked as spam.
Companies that provide customer support through text messaging, like appointment reminders, service updates, and customer inquiries, need 10DLC to ensure reliable delivery and compliance with regulations.
Businesses sending transaction-related texts, such as order confirmations, shipping updates, or payment reminders, must register for 10DLC to ensure these important messages are delivered without being filtered out.
Healthcare providers and educational institutions using text messaging to communicate with patients or students, such as appointment reminders or class updates, need 10DLC for compliance with industry standards.
Government entities and non-profit organizations sending informational or alert messages to the public need 10DLC registration to ensure their communications are trusted and effective.
Send Bulk Text Message Campaigns in Seconds
Short codes are ideal for high-volume, high-speed messaging with higher costs and complex setup, perfect for large campaigns. 10DLC offers a cost-effective, personal touch for regular business communications with simpler registration and compliance processes.
The time needed for 10DLC registration with The Campaign Registry can vary. Generally, brand registration is quick and can be approved within a few minutes to a couple of days if all information is accurate. Campaign registration usually takes 1 to 5 business days, but it can take up to 2-3 weeks due to the complexity of the campaign and the volume of applications.
Brand Registration: A few minutes to a couple of days.
Campaign Registration: 1 to 5 business days, but possibly up to 2-3 weeks.
To avoid delays, make sure all your information is accurate and complete. If you face any issues, contact your service provider’s support team for help.
“We are committed to protecting your privacy. Your mobile number and any other personal information will be used solely for the purpose of [your business purpose]. We will not share your mobile information with third parties for marketing purposes.By providing your phone number, you consent to receive messages from [Your Business Name]. You can opt out at any time by [instructions on how to opt out].Our website uses secure (HTTPS) connections to ensure the safety of your data. For more details on our data protection practices, please visit our full privacy policy [link to privacy policy]. If you have any questions or concerns, please contact us at [contact information].”
If you do not have a website then DialMyCalls offers a hosted privacy policy and terms of service to streamline the registration process for you – we will auto-submit that when registering your local vanity number for 10DLC compliance.
These requirements ensure compliance with industry standards and help prevent your messages from being marked as spam. They also enable Direct Connect Aggregators (DCAs) to approve your use of 10DLC.
The cost of registering for 10DLC can differ based on your needs and the provider you choose. Here’s a simple breakdown of the typical fees:
Texting providers, such as DialMyCalls are waiving these fees for customers and will register 10DLC vanity numbers at no additional cost – it is important to check with the mass texting provider to see if the fees are included or not.
By addressing common issues and following best practices, businesses can make the 10DLC registration process smoother and ensure their messaging campaigns are compliant and effective.
If your business details, like EIN, legal name, or contact information, are incorrect or incomplete, it can cause delays or rejections during registration.
The vetting process by carriers and The Campaign Registry might take longer than expected, especially if there are many applications or additional verification is needed. This can significantly extend the registration time.
Providing vague or insufficient details about your campaign can cause delays. Carriers need clear and specific information about the type of messages you plan to send to ensure they comply with regulations.
Messages that don’t follow content guidelines, like those containing hate speech, adult content, or illegal substances, will be rejected. It’s crucial to ensure your messages comply with these guidelines.
DialMyCalls strives to make the process of registering your 10DLC number a breeze and have set up an easy-to-submit form. Once you have created your DialMyCalls account, you will receive a free local vanity number to use for texting – this will be the number you will register for 10DLC compliance.
Click on “Numbers” -> “Local Number” to begin the process of submitting your 10DLC to the campaign registry for approval.
Now we are going to walk you through the 3-step process on DialMyCalls:
In this field you will be using your company name as the brand nickname.
We have seen that most of the time a website is required and helps the approval process when submitting your 10DLC to the campaign registry. If you do not have a website then an existing and routinely updated social media account will work – a brand new account tends to get rejected as the campaign registry is looking for an established social media profile if there is no website.
Below you will find the different types of organizations available to choose from when submitting your local 10DLC compliance form:
Private Company:
Public Company:
Nonprofit Organization:
Government Entity:
For Personal Use (Sole Proprietor):
Depending on the type of organization you select above will dictate the information that will be required for the company details. When filling out this information you need to ensure all information is correct.
The contact information for your organization is required and needs to be 100% accurate to ensure your 10DLC registration is approved.
Next up we will move on to step 2 (campaign) and go over the information that will be needed.
This is not required when your type of organization is “For Personal Use” but is required for all other types:
Select one of the following that best describes the content that your text messages will contain:
Give more detail on just how exactly you will be using your 10DLC vanity number for texting – check out a few examples below:
Describe the opt-in process and any aspect of the flow between business and consumer messages – check out a few examples below:
A privacy policy is required for 10DLC registration – if you do not have one, you can use a generator to create one and link to it here. DialMyCalls now offers a hosted Privacy Policy option to help streamline your registration process – the hosted privacy policy will be automatically submitted with your registration.
Terms of Service or Terms and Conditions are optional at this time – they are not required for 10DLC registration. DialMyCalls now offers a hosted Terms of Service option to help streamline your registration process – the hosted terms of service will be automatically submitted with your registration.
Sample of an embedded link that will be sent to subscribers (if any).
To complete your application we need a few sample text messages to show the types of messages that you’ll be sending out. We recommend at least 5 sample messages that are identical to actual messages you will be sending out.
If you have any questions or concerns, please contact us today and one of our team members will help you with your 10DLC registration.
DialMyCalls offers an easy and affordable solution for 10DLC texting. The process to register with the Campaign Registry is quick, easy and there are no additional fees for our customers – DialMyCalls is covering all costs associated with 10DLC registration.
Simply sign up for an account with DialMyCalls and we will walk you through the 10DLC registration process quickly. Once registered, you will be able to send out mass text messages to all of your contacts at once!
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