Boost Birthday Party Attendance with Text Message Invitations for Your Business

Whether you’re hosting an employee appreciation event or celebrating your company’s anniversary, SMS invitations help maximize attendance and engagement.

A Look at Corporate Birthday Party Stats

Before we dive into why you should use SMS to invite people to a corporate birthday party, let’s address a few related questions. Are corporate parties the right way to go? Are in-person events even still popular?

First, the corporate event industry is back and looks to be stronger than ever. According to G2, it’s expected to hit $2 trillion by 2028. Further, 82% of corporate event planners and event management pros are optimistic about the meetings and events industry’s health. Almost half of event organizers also reported that they’d grown their event teams over the preceding year.

Of course, if you’re going to celebrate a birthday, you need to make people aware of it. That brings up the question of invitations: should you go old school? Is email the better option?

Actually, SMS works very well for corporate birthday party invitations. It’s also a flexible solution. For instance, if you’re looking for a way to build that personal connection with your customers, a happy birthday text could be just the thing.

Don’t take our word for it, though. Let’s explore the benefits of SMS for corporate birthday parties versus other options.

Why Send Birthday Party Invitations via Text?

For businesses, sending birthday party invitations via text offers multiple advantages. Not only is texting the most direct form of communication, but it also guarantees faster delivery and higher visibility. Email messages can end up in the spam folder and never get seen. Physical invitations can take a week or longer to arrive or even get lost in the mail.

Whether you’re inviting employees, partners, or loyal customers to a special birthday event, SMS makes sure they receive the message immediately, making it an effective tool for business parties.

Birthday Party Text Invite vs. Email Invite

While email birthday invitations are still common, text messages tend to outperform them for business parties. SMS delivers immediate visibility, which is important for time-sensitive invites to employees or clients.

Unlike emails that may get lost in inboxes, your text invite will be seen quickly, increasing the likelihood of receiving RSVPs and boosting event attendance. Most text messages are read within seconds and 95% of texts are opened and read within just three minutes.

Birthday Party Text Invite vs. Paper Invitations

While some people may like the idea of paper invitations, they are a lot slower, more expensive, and harder to RSVP to than SMS messages.

If you’re hosting a large corporate birthday party, you could rack up a significant bill just in cards and postage alone, and most businesses need to watch their bottom line carefully.

In comparison, SMS invitations let you redirect those funds to food, beverages, or entertainment. Text message invitations for corporate birthday parties just make more sense.

Best of all, there’s no need to sacrifice personalization or fun. You can add humor, color, and excitement by using MMS messaging. You could even design a traditional-looking card but send it via text instead of through snail mail.

Ultimately, you have the choice of sending a simple two-line text or getting more creative with multimedia. This flexibility is part of what makes text invitations for corporate birthday parties a great tool.

Build Rapport: Send Follow-Up Texts

One of the key benefits of text message invitations for businesses is that you can schedule follow-up texts. As the event date approaches, businesses can send reminder texts to ensure guests don’t forget the birthday celebration.

And you’re not locked into sending generic reminders, either. You can personalize reminders based on RSVP status, reminding those who haven’t yet responded or thanking those who have confirmed.

Personalization: Make Each Invite Stand Out

Text messages may seem impersonal, but they can be highly personalized for business events. Using features like @FirstName and @LastName makes sure that each recipient feels valued, whether you’re inviting employees to a company birthday party or offering special birthday invites to your loyal clients. And remember, personalization is not just a nice-to-have today. It’s expected.

• According to McKinsey, 71% of people expect businesses to deliver personalized interactions.
• Another report found that 76% of people felt frustrated when brands didn’t personalize their experience.
• Forbes reports that 81% of people prefer a personalized experience with the companies they patronize.

As you can see, SMS is a great way to send personalized, direct corporate birthday party invitations. However, it’s important to strike the right balance, which means knowing what to include in a corporate birthday party invitation text message in the first place.

What Should You Include in Your Birthday Invitation Text Message?

• Date And Time
• Location
• Other Birthday Party Details
• RSVP Details

When drafting your business birthday invitation text message, make sure to include all the necessary details. That includes the event date, time, location, and RSVP information.

For corporate events, it’s especially important to clearly state whether the event is for employees, customers, or both, and include a clear call-to-action for confirming attendance. Let’s break it all down:

Date And Time

Including the date and time is arguably the most important element of your invite. This way, attendees know when the party will happen so they can plan accordingly.

Give some thought to when you’ll host the party. If you’re celebrating an employee’s birthday and it falls during the week, it’s usually a simple matter to celebrate on their actual birthday. However, if their birthday falls on a weekend, you might need to celebrate a little early or have the party on the next business day after their birthday.

Don’t plan the party too soon before an employee’s birthday, either. You’ll want to let everyone know about the party at least a few weeks ahead of time and clearly state the event date and time. For example, it often helps to include the day of the week in your message, like “Friday, November 11”.

You’ll also want to think about whether the party ties into any existing corporate events. For instance, having the party on Casual Friday permits employees to wear more comfortable clothing than might otherwise be possible.

Location

Like the date and time, communicating the location of your party in your corporate birthday invite text message is pretty important. After all, knowing the location is vital for invitees to know if they’ll be able to attend.

In many cases, the location will be the business itself, but specify where within the business: a conference room, showroom, employee breakroom, etc.

However, some corporate birthday parties are held off-site. If your party is at a well-known spot like a restaurant, make sure to include the restaurant’s name and address in the initiation.

Other Birthday Party Details

You may also want to include a few other important details about the party. For instance:

• Should employees bring a gift?
• Should people bring food/beverages?
• Is there a theme?
• Is there a dress code?

While you should try to include details, try keeping your message concise. If you’re using SMS rather than MMS, keep the character limit in mind.

RSVP Details

Finally, one more thing you should include in your business birthday invitation texts is how attendees can RSVP. If you use a mass texting service like DialMyCalls, your guests can reply directly to your message with our two-way texting feature.

Why confirm attendance? Businesses need that information for a few key reasons, including:

• You can use it to decide where to host the party. If it’s just a few people, a small conference room on property might be fine. If it’s a significant number, you might need a larger space.
• You’ll need that information to plan refreshments, like drinks, snacks, and cake, and to buy party supplies (plates, cups, napkins, silverware, etc.).
• If you’re hosting the party during business hours, you’ll need that information to help schedule things so that the business can still operate.

Balancing information, personalization, and brevity can be tough. That’s why we created a sample corporate birthday party text invitation examples for you.

Birthday Party Text Invitation Examples

It’s a challenge to strike the right tone, personalize your text message, and stick to a character count. Use the business birthday party invite examples below to help you save time and effort.

Employee Birthday Party Invitation

Customer Appreciation Birthday Party

How to Invite Someone to a Birthday Party Through Text

• Plan Early
• Set Some Rules
• Choose the Right Venue
• Schedule It Right
• Add Activities
• Plan for Food

Finally, let’s talk about invitation delivery. Getting your invites out promptly and to everyone (whether employees, customers, or both), can be time-consuming. That’s particularly true if you have a larger business or a large customer base. Plus, you have other things to do, so you can’t afford to spend a ton of time sending corporate birthday invitations.

For businesses, inviting employees, clients, or customers to a birthday celebration is easier with a bulk SMS platform like DialMyCalls. This lets you import phone numbers, send invitations to multiple recipients quickly, track RSVPs, and send follow-up messages, all in one place.

Imagine being able to send out dozens or even hundreds of invitations within seconds. How much time would that save you? How much easier would it be to plan, organize, and pull off a corporate birthday party or customer celebration with all those details accessible through a single dashboard?

Corporate Birthday Party Planning Tips and Tricks

• Plan Early
• Set Some Rules
• Choose the Right Venue
• Schedule It Right
• Add Activities
• Plan for Food

Planning any type of celebration can be challenging, but business birthday parties are surprisingly hard. That’s because they come with some pretty unique constraints – time, space, audience, etc. That’s where a few corporate birthday party planning tips can help. When done right, corporate birthday parties can boost morale, improve loyalty, increase employee engagement, and even be a ton of fun. Here’s what you need to know:

Plan Early

Don’t wait until a couple of weeks ahead of time. Give your employees time to schedule things like meetings and travel plans so that everyone has a chance to attend.

Set Some Rules

Since this is a business-related event, you’ll want to make sure to have HR-related rules in place. Will alcohol be served? Will there be a dress code? Will extra guests be allowed?

Choose the Right Venue

Sure, your business office might be a great place for a low-key corporate birthday party. But that’s not always the case. Make sure to choose an appropriate venue based on the birthday in question (the person, the age, etc.), your budget, the number of attendees, and more.

Schedule It Right

If you’ll be hosting the party at your office, will it take place during business hours? If so, who will run the business while it goes on? Will you rotate employees, so everyone has a chance to celebrate? Try not to host parties after hours unless it’s a formal event or a company-wide celebration, because you’re asking employees to sacrifice time from their personal lives.

Add Activities

What activities will you have? Party games are great, so long as they’re workplace-friendly. Think trivia games, karaoke, or maybe team-building activities depending on what’s appropriate.

Plan for Food

Cake is probably a given, but what about more substantial fare? Your budget will play a role, but so will the scale of the celebration. Pizza might be fine for a smaller birthday party, but a company-wide party might do better with a pot-luck-style meal or even a professionally catered meal.

Ready to Send Your Business Birthday Invitations?

Ready to send professional, personalized birthday invitations to your employees or clients? Sign up for DialMyCalls and start using mass texting to simplify your event planning and boost engagement for your business birthday celebrations.