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How and Why You Should Send Video via Mass Text Message
Sending video in mass text messages is a great way to connect with customers and create a response.
The internet and mobile usage has fundamentally changed the way people shop for goods and services. On the other side of the coin, digital marketing techniques have also drastically changed the way businesses communicate with their audience. But eCommerce and mCommerce are crowded, competitive fields. While the internet and smartphones have opened many doors for online companies, they’ve also made it more challenging to make an impact on your target audience. Now more than ever, it’s imperative for companies to stand out from their competitors. One compelling way to do this is with emotional, visual marketing techniques.
Why Is Video a Great Marketing Tool?
Video is essential to making emotional, long-lasting connections. It also gives companies many opportunities for use. For example, you can make a branded video that can be shared across multiple platforms. Use video to explain how the products work, tell your company story, or simply use it to create a powerful, emotionally-driven advertisement for a specific item. Some video marketing stats you should keep in mind include:
- In 2024, video content will make up for 82% of the internet traffic
- 72% of consumers prefer to learn about a product or a service through video content
- Marketers obtain 66% more qualified leads through video content
- 86% of businesses utilize videos as a marketing tool
You can indeed use videos to improve your text message marketing. But you can also use videos to reach other goals too. Want to enhance your ranking on the SERPs? Embed videos into your web pages. Google likes to see people spending time on your web pages. Videos can help keep visitors onto the page for longer, which will lower your bounce rates and increase your ranking. Businesses are 53% more likely to display first on the SERPs when they embed videos onto their websites.
Watching videos is also enjoyable for consumers. It’s easier and in some cases, faster to consume than text. Plus, a well-crafted video can hit on several senses at once – visual, aural, and emotional. For companies who’ve made the leap into progressive mCommerce techniques, here’s how and why you should use video in your mass texts.
Video Hits Multiple Senses at Once
Videos are one of the most engaging marketing mediums companies can use. As word gets around on video’s power to increase conversions, more companies will start using them. Roughly 83% of marketers who use video in their texts see a positive ROI for their efforts. One of the reasons why video is so effective and engaging is because it hits several senses at once. Not only are your customers seeing images, and possibly reading text overlay, but they’re also hearing music, words, and stories. All of these things at once can create an emotional response in the viewer. Check out the example below to see what we mean:
Apple’s “The New AirPods Pro” Video
Video gives marketers more options for generating an emotional response in the viewer. With a well-tuned video, you can make people laugh, cry, or react in whatever way you want. It also increases the chances of getting viewers to take the desired action when you create that desired emotional response. People are far more likely to respond to something emotionally than logically, and video is just one way marketers can exploit this part of human nature.
People Watch Hours of Video Every Day
500 hours worth of video is uploaded to YouTube every minute of every day. People wouldn’t be making and uploading videos if they weren’t so popular among consumers. A significant part of all online activity is just spent consuming video. In 2023, individuals were dedicating an average of 17 hours per week to online video consumption.
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Grow Your Business by Leveraging Mass Texting
Consumer demographics also impact video consumption rates and behavior. This is one reason why it’s crucial to have your ideal customer pinned down. Younger consumers between the ages of 25 and 34 are the most likely to watch online videos and tend to consume the most video content. Men, however, are more likely than women to watch videos. In fact, men spend on average of 40% more of their time online watching videos than women. So if your target audience is full of young, male consumers, video is a must for your text marketing campaigns.
Videos Can Build Trust and Customer Loyalty
There’s one obstacle that is tough for online stores to overcome compared to their brick-and-mortar cousins. Many consumers like to see a product and learn how it works before they buy. While video can’t necessarily help you overcome tactile hurdles, you can show your customers how things work. It’s also much more challenging to alter a video than an image. With video, you can help foster trust with your customers, and increase their loyalty to your brand, too. One creative strategy for this is to put text on the packages of your products you ship. Have your customer text in the code to see an explainer video of how your product works.
Videos in Mass Texts Are Shareable
Remember, videos generate up to 12Xs more shares than text and image ads. If you want to increase your audience numbers, use videos in your text campaigns. An emotional, well-executed video is likely to be shared among mobile users. This can increase your brand awareness and brand reach. Keep in mind that one of your goals for mass text is to generate buzz for your company. Include a CTA in your video to get viewers to share it via text, email, social media, or whatever platform you want.
When Should You Send a Video in a Text Message?
When sending a video in a mass text, you’ll need to keep in mind several best practice tips. Don’t send texts too often – just one to four per month will suffice. Always lead with value, and don’t send during non-business hours. Some examples of when it’s an excellent time to use video for mass text include:
- Announcing a Livestream or in-person event
- Vital announcements
- Telling your brand story
- Selling a product or explaining how it works
Also, consider sending a third-party review video. People are just as likely to trust third-party reviews as they are recommendations from loved ones.
How to Use DialMyCalls’ Mass Texting Platform Explainer Video
- Verify Your Number
- Add Contacts
- Create Recordings
- Set Up A Phone Call
- Set Up A Text Message
- Set Up An Email
- Send Out Your First Broadcast
- View Broadcast Reports
Verify Your Number
Quickly and easily verify your phone number with DialMyCalls. Once verified, you will receive a free local vanity number to utilize to send out mass text messages to all of your contacts at once.
Add Contacts
Use our robust contact management to add contacts individually or by our most popular method, uploading an Excel file of all of your contacts at once.
Create Recordings
In addition to mass texting, you can send out automated phone calls through the DialMyCalls platform. Easily record a message and then send it to all of your contacts at once.
Set Up A Phone Call
This is a great way to send out a follow-up phone call asking for feedback on the video you sent via text message.
Set Up A Text Message
Write up your text message and include a link or animated gif in your MMS to share your video.
Set Up An Email
Don’t forget you can also send an email and send the same GIF or video link – ensure your recipients receive the video message by not only sending them a text but also an email.
Send Out Your First Broadcast
Once you have all of the details confirmed, go ahead and send your broadcast immediately or schedule it for a later date and time.
View Broadcast Reports
Within a few moments of your broadcast being sent out, you will find a detailed broadcast report. This report will show everyone that was sent the message as well as the status of each individual message.
Alternative Ways to Send Videos Through Text Messages
Send as a Link (For Larger File Sizes)
- Go to your text provider dashboard.
- Start a new campaign and choose text message as the format.
- Paste the video URL to your message box.
- Use a URL shortener, so you save characters and text space. Link shorteners also let you track click rates and who clicked for better targeting.
- The video will appear as a shortened link in the text message.
- Plug in the rest of your text message and schedule or click “send”.
Send as as .GIF
- Go to your text provider dashboard.
- Start a new campaign and choose text message as the format.
- Upload your animated .GIF file
- Compose the rest of your text message and click “Send” to send out your MMS
Tips & Strategies for Your Video Text Messages
Videos are versatile marketing techniques that give businesses many options for increasing their online presence and conversions. You can use video texts to grow your social media followings.
Tip #1 – Engagement
Consider asking recipients to respond to the video on YouTube, Vimeo, or your website where it’s embedded.
Tip #2 – Drive Sales
Use the video to drive traffic to sales or donation pages, too. Create engaging videos that will help your sales team convert leads and close new deals. When you put a video in a text message, you can use it to drive high-converting traffic to your website.
Tip #3 – CTAs
Place compelling CTAs in your video text, like “watch now”, “learn more”, or “see how it’s done”. This will engage the customer and make them more likely to convert and use your service(s).
Video Text Messages FAQ
How does DialMyCalls ensure the security and privacy of the videos sent through their mass texting service?
Our customer’s privacy and data protection is of our utmost importance. We will never sell, release, disclose, or distribute any of the information stored within your DialMyCalls account. This includes names, phone numbers, email addresses, recordings, your contact list, and any other additional information. All information is solely property of your organization and will never be used by DialMyCalls in any way. DialMyCalls uses military grade 256 Bit SSL encryption as well as routine PCI compliance scans to ensure your information is stored in a secure environment.
Can the DialMyCalls platform be integrated with other digital marketing tools or CRM systems to streamline marketing campaigns that include video texts?
DialMyCalls offers integrations for several popular CRMs, including Zoho, Zapier, Monday.com, Salesforce, and HubSpot. Also, our website has easy guides to walk you through each integration process.
What is the ideal size for sending video over text?
DialMyCalls currently offers the ability to send videos via link and animated GIF when using our mass texting service. For animated .GIF files, the max file size allowed is 600KB.
Start Sending Mass Video Text Messages with DialMyCalls
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