The Ultimate Guide to Building a Successful Mass Texting List for Influencers in 2025

Tired of fighting social media algorithms for a crumb of attention? One day, your posts are everywhere; the next, they’re collecting dust in your followers’ feeds. It’s a game no one signed up for, yet here we are. But what if I told you that you could bypass the algorithm altogether and connect directly with your audience? This isn’t a bluff—this is what texting does.

I know it sounds oversimplified, but think about it: everyone checks their texts. Not later, not tomorrow—now. And the best part? An SMS list is all yours. No platform can throttle your reach or shadowban your messages. It’s sort of like having the backstage pass to your own fanbase. If you are convinced, then read below as I help you understand how you (or your talent managers, agents, or marketers) can build your own texting squad.

Why Influencers Need a Mass Texting List

• You Own Your Audience
• Better Engagement Rates
• More Ways to Earn
• It’s Personal, and That Matters

Answering the “why” for you below:

You Own Your Audience

Social media platforms are a bit like landlords—you rent space on their platforms, but they make all the rules. One algorithm tweak, and suddenly, your loyal followers aren’t seeing your content. Annoying, right? With a mass texting list, you own the keys to your kingdom. No middleman, no drama. Your audience gets your updates directly, and you’re no longer at the mercy of someone else’s ever-changing rules.

Better Engagement Rates

Social media likes and views are nice, but let’s be real: how many followers are actually seeing your posts? TikTok, often hailed as the holy grail for engagement, saw a steep drop in its average engagement rate—from 4.53% in 2021 to just 2.65% in 2023. Instagram lags further behind with an engagement rate of 0.70%, while Facebook and Twitter have hit rock bottom at 0.15% and 0.05%, respectively [Source]. 

Now, contrast this with SMS engagement: text messages boast a jaw-dropping 98% open rate, with the majority being read within minutes of receipt. That’s not just high—it’s practically unbeatable.

For influencers, this means one thing: your audience is far more likely to engage with a message they see directly in their inbox than a post they might not even scroll past on social media. While platforms like TikTok are losing their edge, SMS ensures your voice is heard loud and clear—no algorithm tweaks, no guessing games, just real, actionable connections.

More Ways to Earn

Okay, let’s talk money for a second. Sure, you can drop affiliate links or promote products on social media, but what happens when the algorithm decides your post isn’t “engaging” enough? Cue the crickets.

With SMS, there’s no middleman. You can share product launches, exclusive discounts, course announcements, or event invites directly with your audience. And the results? Think higher conversion rates and fewer “lost in the feed” moments.

I know influencers who use texting and they swear by its ability to turn casual followers into loyal customers—and loyal customers into repeat buyers.

It’s Personal, and That Matters

Think of your texting list as a place where fans get to know the real you—the one who shares behind-the-scenes stories, asks for feedback, and sends fun little surprises. A quick “Good morning! Guess what’s dropping today?” text can make someone’s day and strengthen their connection with you. And guess what that means for your brand? Deeper loyalty, better relationships, and more support for your projects.

My takeaway from this? If you’re an influencer in 2025 and don’t have an SMS list yet, it’s like leaving your phone on airplane mode during a launch. You’re missing out on one of the most reliable, effective, and personal ways to grow your influence.

6 Steps to Build a Mass Texting List For Influencers in 2025

• Choose the Right SMS Platform
• Offer Incentives to Join
• Share Valuable, Consistent Content
• Promote Your Texting List Everywhere
• Make It Personal
• Track What Works (and What Doesn’t)

Building a successful mass texting list isn’t rocket science—it’s just a smart strategy mixed with a sprinkle of your creativity. Here are the 6 simple steps I recommend you follow so you can start texting like a pro in no time:

Step 1: Choose the Right SMS Platform

You don’t have to gather the contact numbers on your phone and skim through it manually. A texting platform will do the work for you. It’s like Robin, a trusty sidekick who will always have your back. Look for one that’s simple to use, handles large groups effortlessly, and plays by the opt-in rules (nobody wants to be that spammy influencer).

Think of platforms like DialMyCalls, the influencer-approved solution.DialMyCalls makes group texting and automation as easy as setting up an Instagram story poll. It’s got all the bells and whistles without the headache.

Step 2: Offer Incentives to Join

Nobody’s handing out their phone number just for fun. Give your followers a reason to hit that “sign me up” button. Exclusive content, early access, juicy discounts—whatever makes your audience feel like they’re getting the VIP treatment.

Try something like:

It’s catchy, clear, and impossible to resist.

Step 3: Share Valuable, Consistent Content

Now comes the part where you shine the most: your content. If your texting strategy is just “Hey, buy this,” your followers will ghost you faster than an ex who borrowed your favorite hoodie. Keep your texts fun, personal, and worth their time.

Here are some ideas:

• Sneak peeks of your upcoming projects.
• Polls that let them weigh in (hello, free engagement!).
• A heartfelt “good morning” text every now and then—it’s cheesy, but it works.

Step 4: Promote Your Texting List Everywhere

Think of your texting list like your latest merch drop—it needs hype. Plug it in your Instagram bio, shout it out in your TikToks, and slide it into your YouTube descriptions.

Got an email newsletter? Add a cheeky line like:

“Want the real tea? Join my VIP text list for updates that didn’t make the inbox!”

Step 5: Make It Personal

Nobody wants to feel like they’re just one of a million numbers in a database. Personalize your messages to make your audience feel seen. Birthday shoutouts? Love it. A text that says, “Hey [Name], thought of you when I found this,” is pure gold.

And don’t underestimate the power of a simple, “What’s up?” You’d be surprised how much people appreciate a direct message from their favorite creator.

Step 6: Track What Works (and What Doesn’t)

Mass texting isn’t set-it-and-forget-it. Keep an eye on what’s landing and what’s flopping. If your audience loves polls but ignores product promos, you know where to focus.

DialMyCalls makes this easy with performance tracking for open rates, responses, and clicks. It’s like having your own analytics team without the expensive coffee runs.

DialMyCalls: The Best SMS Tool for Influencers

Alright, let’s talk about tools now. If you’re going to build the ultimate texting list, you need a platform that doesn’t make you feel like you’re solving a Rubik’s cube blindfolded. That’s where DialMyCalls shines. What makes it one of the most trusted platforms for influencers? It’s ridiculously easy to use and packed with features that make managing your list a breeze. Here’s how:

Simple, Straightforward Interface

No tech degree? No problem. DialMyCalls keeps it user-friendly, so you can spend more time connecting with your audience and less time scratching your head over setup instructions.

Automated Campaigns

Got a busy schedule (because, influencer life)? DialMyCalls lets you plan your messages in advance. Schedule your updates, promotions, or shoutouts, and they’ll go out like clockwork—no reminders needed.

Regulation-Ready

Nobody wants to end up in hot water over compliance issues. DialMyCalls has built-in tools to ensure every number on your list has opted in, so you can stay focused on creating great content instead of worrying about legal headaches.

Here’s a quick comparison table of how customers rated DialMyCalls against other texting platforms:

Platform	Ease of Use	Customer Support	Other Features	Pricing	Score
DialMyCalls	4.8	4.7	4.7	4.7	4.7
Textdrip	4.7	4.8	4.7	4.7	4.7
Textline	4.8	4.9	4.7	4.7	4.7
Sakari	4.5	4.7	4.3	4.5	4.5
TextMagic	4.7	4.5	4.5	4.5	4.5
EZ Texting	4.3	4.0	4.2	4.0	4.1
CallHub	4.1	4.0	4.2	4.3	4.1
SimplyCast	3.8	4.3	3.9	4.0	4.0
ClickSend	3.8	4.0	3.9	4.1	3.9

For more rating comparison of DialMyCalls v/s alternatives, read: 9 Best SimpleTexting Alternatives

Wrapping Up!

Social media algorithms can play hide-and-seek with your content, but your SMS list? That’s your direct line to your followers, without interference or guesswork. Whether you’re promoting your next big project, sharing behind-the-scenes updates, or connecting on a personal level, SMS gives you a way to be heard loud and clear.

And let’s be honest, tools make all the difference. If you’re looking for a platform that’s easy to use, packed with features, and won’t make you feel like you need a master’s degree in tech, DialMyCalls is your answer.

Ready to take charge of your audience and build a connection that lasts? Don’t wait for the algorithms to change—start building your SMS list today with DialMyCalls and stay one step ahead. Start your free trial now.

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